At Pockefy, we create premium pocket t-shirts made with 100% organic cotton and fair labor — designed for conscious consumers, surf seekers, and everyday adventurers. Driven by the belief that what you wear should say something about who you are and what you stand for, we donate 22% of all profits to help end child trafficking and support real change. We make the pocket tee that feels good, looks good, and does good.
Follow along and find out how Pockefy started from the very beginning.
Our swiss founder, Guido, loves the breathtaking extreme sport surfing and always dreamed of paradise Hawaii since He was 5 years old. Five years after he graduated from a Swiss design school, he lived on the Garden Island of Hawaii (Kauai) and started playing with ideas to create a designer pocket t-shirts that would reflect the beautiful nature of Hawaii.
After countless hours of research, design sketches and proto-tees (prototypes), He finally made the perfect organic cotton designer pocket t-shirt. The first ever proto-tee was a pocket design of blue palm leaves on a white t-shirt.
Wearing his first proto-tee, He talked to all his neighbors, friends and family about it. Shortly after, He sold his first designer pocket tee to his next-door neighbor, Amanda, who bought one for her boyfriend. He absolutely loved it! Fun fact: The pocket tee randomly matched the color of his car.
On 2/22/2022 at 2:22pm we launched the brand and started creating ethical and sustainable designer pocket t-shirts for all pocket tee lovers. Soon later, the first collection launched on Palm Sunday.
After the launch, our team has been working hard to become impactful for people who need our help. We created a strategy were one shirt, saves a child. Meaning, when you order a pocket tee from us, we will make efforts to save a child from being a victim in child trafficking, by partnering with a non-profit, raising awareness and providing resources worlwide.
Ever since the launch, we got excited to see what impact Pockefy can have. Our Swiss founder then realized we want to become like a Swiss Army Knife; constantly working on developing our brand while growing our positive impact with endless creative projects. Join the Pockefam to be part of this fun adventure!
Coming soon… We had a fun idea and might be launching video series/podcast soon. Stay tuned.
Also customers took they’re t-shirts home in our custom pizza boxes. We’ll always try to have fun at pop-ups. Catch us at the next one!
In the very early beginnings we were selling our designed organic cotton pocket t-shirts at our local farmers markets and skate events.
We brought our personal surfboard and beach umbrella with us and called it our booth.
In that retro cooler we placed a fog machine that would make it look like you’re getting ice cold shirts out of the cooler everytime you buy one. People thought we’re selling ice cream.
Guido grew up in Switzerland. Having a strong passion for surfing brought him to Hawaii where He met his wife. Loves the ocean, surfing & swiss chocolate.
Joseph met Guido and Aleigh in the deepest jungle in Costa Rica. He loves cooking pasta and sourcing the best coffee beans on earth.
Aleigh loves living aloha all around the world. She’s a jack of all trades & uses her passions to keep us pumping. She loves surfing, people & pineapples.
Here are some things that we carry in our pocket. Can you relate to some?
We like numbers so we launched
on 2.22.22 at 2:22pm.
Surfing party waves with friends
is our favorite activity in the world.
We like to think above, so that
we don’t need to worry.
Life is too short to be stressed. We encourage to slow down, relax and recalibrate.
People around us are in need. We try to show love and support to our neighbors.
There is Good News to be shared and only one true way to eternal life.
We love to surfskate, inspired in the mid-70s by a small group of surfers in Santa Monica.
Many people are searching for truth. We’re here to help you find purpose in life.
We love Hawaii and surfing. It’s where we get inspiration for our pocket shirts.