OUR MISSION

WHY POCKET TEES?

Our goal is to create the best pocket t-shirts worldwide as we inspire people to live with purpose. On this mission we encourage you to become free from the world by focusing on things above ☁️ and not the things that are of this world 🌎 (Col 3:2). That’s why we create pocket tees with purposeful pocket designs that will remind you everytime to think above as you wear our shirts.

HUMBLE BEGINNINGS

FIRST BOOTH

Where it all began. (Our first vendor booth)

In the very early beginnings we were selling our designed organic cotton pocket t-shirts at our local farmers markets and skate events. We brought our personal surfboard and beach umbrella with us and called it our booth. In that retro cooler we placed a fog machine that would make it look like you’re getting ice cold shirts out of the cooler everytime you buy one. The fog would come out the open lid and people thought we’re selling ice cream on a hot day. Also customers took they’re t-shirts home in our custom pizza boxes. We tried to be unique by offering a product in a creative memorable way with a very small budget.

TIMELINE

OUR STORY

Follow along and find out how Pockefy™ started from the very beginning.

2019 – A TROPICAL IDEA

Our swiss founder, Guido, loves the breathtaking extreme sport surfing and always dreamed of paradise Hawaii since He was 5 years old. Five years after he graduated from a Swiss design school, He lived on the Garden Island of Hawaii (Kauai) and started playing with ideas to create a designer pocket t-shirts that would reflect the beautiful creation of Hawaii.

2020 – PROTO-TEES

After countless hours of research, design sketches and proto-tees (prototypes), He finally made the perfect organic cotton designer pocket t-shirt. The first ever proto-tee was a pocket design of little palm trees on a beige t-shirt.

2021 – FIRST POCKE-FAN

Wearing his first proto-tee, He talked to all his neighbors, friends and family about it. Shortly after, He sold his first designer pocket tee to his next-door neighbor, Amanda, who bought one for her boyfriend. He absolutely loved it! Fun fact: The pocket tee randomly matched the color of his car.

2022 – THE LAUNCH

On 2/22/2022 at 2:22pm we launched the brand and started creating ethical and sustainable designer pocket t-shirts for all pocket tee lovers. Later on the first collection launched on Palm Sunday.

OUR VALUES

WHAT’S IN OUR POCKET?

Here are some things that we carry in our pocket. Can you relate to some?

We like numbers so we launched
on 2.22.22 at 2:22pm.

We like our planet, so we created
earth’s favorite pocket t-shirt.

We like to think above, so that
we don’t need to worry.

Life is too short to be stressed. We encourage to slow down, relax and recalibrate.

People around us are in need. We try to show love and support to our neighbors.

We love Hawaii and surfing. It’s where we get inspiration for our pocket shirts.

Many people are searching for truth. We’re here to help you find purpose in life. 

We love to surfskate, inspired in the mid-70s by a small group of surfers in Santa Monica.

There is Good News to be shared and only one true way to eternal life.

THE CREW

TEAM MEMBERS

ALEIGH 🇺🇸
customer support & copywriter

Aleigh loves living aloha all around the world. She’s a jack of all trades & uses her passions to keep us pumping. She loves surfing, people & pineapples.

Guido 🇨🇭
founder & product designer

Guido grew up in Switzerland. Having a strong passion for surfing brought him to Hawaii where He met his wife. Loves the ocean, surfing & swiss chocolate.

Joseph 🇨🇷
(coming soon) graphic designer

Living tropical, Joseph met Guido literally in the jungle of Costa Rica. He brings ideas from mind to our pockets with flair and style. Loves fashion, milkshakes & kids.

We listen to Hawaiian music. 🌺
We take swiss chocolate & fondue breaks. 🍫
We want our lives to matter. 💪🏽
We make our pocket tees the way we love them and we hope you like them too. 

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JOIN THE POCKEFAM

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