TIMELINE

OUR STORY

Follow along and find out how Pockefy started from the very beginning.

2019
A TROPICAL IDEA

Our swiss founder, Guido, loves the breathtaking extreme sport surfing and always dreamed of paradise Hawaii since He was 5 years old. Five years after he graduated from a Swiss design school, he lived on the Garden Island of Hawaii (Kauai) and started playing with ideas to create a designer pocket t-shirts that would reflect the beautiful nature of Hawaii.

2020
PROTO-TEES

After countless hours of research, design sketches and proto-tees (prototypes), He finally made the perfect organic cotton designer pocket t-shirt. The first ever proto-tee was a pocket design of blue palm leaves on a white t-shirt.

2021
FIRST POCKE-FAN

Wearing his first proto-tee, He talked to all his neighbors, friends and family about it. Shortly after, He sold his first designer pocket tee to his next-door neighbor, Amanda, who bought one for her boyfriend. He absolutely loved it! Fun fact: The pocket tee randomly matched the color of his car.

2022
THE LAUNCH

On 2/22/2022 at 2:22pm we launched the brand and started creating ethical and sustainable designer pocket t-shirts for all pocket tee lovers. Soon later, the first collection launched on Palm Sunday.

2023
POCKETS OF IMPACT

After the launch, our team has been working hard to become impactful for people who need our help. We created a strategy were one shirt, saves a child. Meaning, when you order a pocket tee from us, we will make efforts to save a child from being a victim in child trafficking, by partnering with a non-profit, raising awareness and providing resources worlwide.

2024
SWISS ARMY KNIFE

Ever since the launch, we got excited to see what impact Pockefy can have. Our Swiss founder then realized we want to become like a Swiss Army Knife; constantly working on developing our brand while growing our positive impact with endless creative projects. Join the Pockefam to be part of this fun adventure!

2025
WHAT’S IN YOUR POCKET?

Coming soon… We had a fun idea and might be launching video series/podcast soon. Stay tuned. 

Also customers took they’re t-shirts home in our custom pizza boxes. We’ll always try to have fun at pop-ups. Catch us at the next one!

SMALL BEGINNINGS

FIRST BOOTH

In the very early beginnings we were selling our designed organic cotton pocket t-shirts at our local farmers markets and skate events.

We brought our personal surfboard and beach umbrella with us and called it our booth.

In that retro cooler we placed a fog machine that would make it look like you’re getting ice cold shirts out of the cooler everytime you buy one. People thought we’re selling ice cream.

THE CREW

TEAM MEMBERS

Guido
founder & product designer

Guido grew up in Switzerland. Having a strong passion for surfing brought him to Hawaii where He met his wife. Loves the ocean, surfing & swiss chocolate.

Joseph
pocket designer & product tester

Joseph met Guido and Aleigh in the deepest jungle in Costa Rica. He loves cooking pasta and sourcing the best coffee beans on earth.

ALEIGH
customer support & copywriter

Aleigh loves living aloha all around the world. She’s a jack of all trades & uses her passions to keep us pumping. She loves surfing, people & pineapples.

We listen to relaxing hawaiian music.

We enjoy eating occasional ice cream.

We love night surfing & skating.

We find our best friends in deep jungles.

We love riding super fast jet skis.

We enjoy seeking the real truth.

We love resting in hammocks.

We want our lives to matter eternally.

We love riding bikes along the beach.

We want to share the Good News to all.

OUR VALUES

WHAT’S IN OUR POCKET?

Here are some things that we carry in our pocket. Can you relate to some?